Background
Adrive Leasing Singapore, a leading vehicle leasing company, faced challenges in enhancing its online presence and effectively reaching its target audience. Previously, their traffic was primarily driven by Sgcarmart and Carousell boosting. They needed a comprehensive website revamp, targeted landing pages, and an effective Google Ads strategy to improve customer engagement and drive conversions.
Objectives
To establish a digital presence and use digital marketing to generate leads and grow sales by growing website traffic thru organic (SEO) and Paid ads.
- Revamp the existing website for improved user experience and functionality.
- Develop dedicated landing pages for various car rental services.
- Create engaging blog content to establish authority and enhance SEO.
- Introduce and manage Google Ads to increase leads and improve ROI.
- Produce Performance Max videos to boost brand awareness.
- Advise on driving traffic through specific car brand pages.
- Strategy
- Design
- Web Development
- Content
- Ongoing Support
Approach: The Propel Method
Discovery and Analysis
We conducted a thorough analysis of Adrive Leasing's current website, competitor landscape, and target audience. Key insights included:
- User experience issues on the existing site.
- Lack of dedicated pages for specific services.
- Limited content marketing presence.
- No previous Google Ads campaigns.
- Need for enhanced brand awareness through video content.
- Potential for increased traffic through specific car brand pages.
Strategy Development
Website Revamp
Redesigning the site to enhance aesthetics, functionality, and navigation.
Landing Page Creation
Developing specific pages for each service to improve SEO and user targeting.
Content Creation
Producing informative blog posts to drive organic traffic and establish thought leadership.
Google Ads Management
Introducing and optimizing campaigns to increase leads and reduce cost per acquisition (CPA)
Performance Max Videos
Creating engaging video content to enhance brand visibility and engagement.
SEO Optimization
Conducting keyword research and implementing on-page SEO to improve search engine rankings and organic traffic.
Implementation
Website Revamp
- Design: A modern, user-friendly layout that aligns with the brand identity.
- Navigation: Streamlined structure for easy access to information.
Landing Pages
We created optimized landing pages for:
- Corporate Car Rental
- Long Term Car Rental
- Monthly Car Rental
- Budget Car Rental
- Luxury/Sports Car Rental
- Yearly Car Lease
- Car Leasing
Each page was designed to target specific customer needs and improve conversion rates.
Content Creation
We produced seven engaging blog posts focusing on topics such as:
- Tips for Selecting the Perfect Car for Your Long-Term Lease
- Your Ultimate Solution for Long-Term Car Rental with ADrive Leasing
- The Ultimate Guide to Car Leasing in Singapore: Why Choose ADrive?
- The Benefits of Corporate Car Rental for Your Business
- A Beginner’s Guide to Understanding Car Leasing Terminology
- Why Expats in Singapore Should Choose ADrive Leasing for Long-Term Car Rental
- Why Long-Term Car Rental is a Smart Choice for Singaporeans
Google Ads Management
Since Adrive Leasing had not previously utilized Google Ads, we introduced a comprehensive Google Ads strategy. This included:
- Campaign Creation: Setting up targeted campaigns to reach the right audience.
- Keyword Optimization: Selecting high-performing keywords to maximize ad visibility.
- Ad Copy: Crafting compelling ad copy to drive clicks and conversions.
- Performance Tracking: Continuous monitoring and adjustments to improve ad performance and ROI.
Performance Max Videos
We created three Performance Max videos aimed at bringing awareness to Adrive Leasing's services. These videos were designed to:
- Engage: Capture the audience's attention with compelling visuals and messages.
- Inform: Provide key information about Adrive Leasing’s offerings.
- Convert: Encourage viewers to visit the website and explore services.
Car Brand Pages
We advised Adrive Leasing on the creation of dedicated pages for specific car brands, such as:
- Toyota Rentals
- Honda Rentals
- BMW Rentals
- Mercedes Rentals
These pages were designed to:
- Attract Targeted Traffic: By focusing on popular car brands, we aimed to draw in users searching for specific vehicles.
- Enhance SEO: Improved search engine visibility through brand-specific keywords.
- Improve User Experience: Offering detailed information tailored to brand enthusiasts.
SEO Optimization
- Keyword Research: Conducted comprehensive keyword research to identify high-traffic, relevant keywords for Adrive Leasing's services.
- On-Page SEO: Implemented on-page SEO strategies, including optimizing meta tags, headings, and content for target keywords.
- Technical SEO: Ensured the website's technical aspects, such as page speed, mobile-friendliness, and site structure, were optimized for search engines.
- Content Optimization: Enhanced existing content and created new content to align with SEO best practices and keyword strategies.
- Backlink Strategy: Advised on acquiring high-quality backlinks to boost domain authority and improve search rankings.
Results
